Monday 19 June 2017
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Rebelmail launches an API to deliver extra interactivity to emails

Rebelmail is now making its interactive e mail capabilities accessible by an API, permitting builders to make the most of the expertise and incorporate it into different functions.

The startup works with clients Airbnb, Casper and HP to assist them embody issues like picture galleries, quizzes and buying capabilities of their emails — and ensure the expertise works throughout totally different e mail shoppers.

Co-founder Joe Teplow mentioned the aim is to assist entrepreneurs “deal with the inbox as an extension of [their] web site.”

With the API, Teplow mentioned Rebelmail can go even additional in that path, in order that it’s not nearly serving to entrepreneurs promote issues by way of e mail. As an alternative, a courting app may permit customers to fee potential dates over e mail, or an e-commerce firm may allow clients to submit evaluations immediately from an e mail.

“The rationale why the API permits that’s much less a technical cause and extra a enterprise cause,” Teplow added. “Our clients now are entrepreneurs — they’re not sitting in a spot the place they’re in a position to increase product.”

With the API, Rebelmail is hoping to succeed in “product and engineering individuals.” You’ll be able to learn extra on this firm weblog submit.

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