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Saturday 23 December 2017
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Tim Prepare dinner to Apple employees: We’ll ‘transfer ahead collectively’ following Trump election win


Tim Prepare dinner has rallied employees at Apple following Donald Trump’s historic and controversial U.S. election win by reassuring them that the corporate will “transfer ahead collectively” regardless of political divisions and pressure.

As a part of his marketing campaign, Trump indicated his want for Apple to manufacture its merchandise within the U.S., moderately than China and different components of the world. Whereas it stays unclear if these feedback kind a part of the President-elect’s coverage on expertise and enterprise, the truth that he’ll enter the White Home in January will probably be of concern to many at Apple. In response to that uncertainty, Prepare dinner informed workers in a company-wide memo —  reported by BuzzFeed — to “be assured that Apple’s North Star hasn’t modified.”

“Our merchandise join folks in all places, and so they present the instruments for our prospects to do nice issues to enhance their lives and the world at massive,” the Apple CEO added.

But it surely isn’t simply the way forward for Apple — or every other U.S. firm — that has been shaken by the election end result. The marketing campaign itself has created divides and tensions among the many U.S. inhabitants, and that features Apple’s personal employees, which numbers some 76,000 direct hires within the nation.

“No matter which candidate every of us supported as people, the one approach to transfer ahead is to maneuver ahead collectively,” Prepare dinner stated within the memo.

“Our firm is open to all, and we have a good time the variety of our group right here in america and world wide — no matter what they appear to be, the place they arrive from, how they worship or who they love,” he added.

Right here’s Prepare dinner’s full letter beneath. Observe that he didn’t reference Trump by title, nor his feedback about Apple:

Group,

I’ve heard from lots of you at the moment concerning the presidential election. In a political contest the place the candidates have been so totally different and every acquired an identical variety of in style votes, it’s inevitable that the aftermath leaves lots of you with robust emotions.

We’ve got a really various group of workers, together with supporters of every of the candidates. No matter which candidate every of us supported as people, the one approach to transfer ahead is to maneuver ahead collectively. I recall one thing Dr. Martin Luther King, Jr. stated 50 years in the past: “Should you can’t fly, then run. Should you can’t run, then stroll. Should you can’t stroll, then crawl, however no matter you do it’s a must to hold shifting ahead.” This recommendation is timeless, and a reminder that we solely do nice work and enhance the world by shifting ahead.

Whereas there may be dialogue at the moment about uncertainties forward, you could be assured that Apple’s North Star hasn’t modified. Our merchandise join folks in all places, and so they present the instruments for our prospects to do nice issues to enhance their lives and the world at massive. Our firm is open to all, and we have a good time the variety of our group right here in america and world wide — no matter what they appear to be, the place they arrive from, how they worship or who they love.
I’ve all the time checked out Apple as one huge household and I encourage you to achieve out to your co-workers if they’re feeling anxious.

Let’s transfer ahead — collectively!

Finest,

Tim

Featured Picture: Mike Deerkoski/Flickr UNDER A CC BY 2.zero LICENSE

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