It isn’t unusual to see Apple rent from the media to employees its PR roster, and now the iPhone-maker has performed so in Asia, too. Wei Gu, a long-time China reporter most just lately with The Wall Road Journal, has joined Apple to take up a PR Director function primarily based out of its workplace in Shanghai, China.
Beijing-based Carolyn Wu leads Apple’s media relations in China, and Wei will add important expertise to the workforce, having spent greater than 18 years in media, throughout each print and broadcast. That features greater than a decade as a columnist at Reuters in New York and Hong Kong, and near 4 years on the Journal, the place she wrote about enterprise and markets as its Hong Kong-based China Wealth and Luxurious Editor.
The Journal is ready to make layoffs throughout its worldwide workplaces in a bid to restructure its enterprise, however Wei’s departure isn’t associated to that. She left the paper in August and spent a brief interval freelancing in communications earlier than taking the Apple function, based on LinkedIn.
Previous Apple hires from the media pool embrace former reporter at The Verge Josh Lowensohn, Anandtech’s Anand Shimpi and Brian Klug and our personal Darrell Etherington, who has since returned to jot down for TechCrunch.